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The founder of Anme Group was interviewed by Phoenix TV.
medianews5 月 14, 2023

With the end of the long three-year pandemic, China's cross-border market may soon witness a rare development opportunity. The growth and expansion of the overseas warehouses under the Anmei Group, which has been deeply rooted in cross-border logistics services for many years, is a typical example and reflection of most start-up companies. From the development history of the group, we can gain an insight into the development trajectory of the overseas warehouse industry in China.

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Recently, Mr. Yang Binyao, the founder and CEO of Anme Group, was interviewed by Phoenix TV at the company's headquarters in Los Angeles. They jointly revealed the fascinating story behind the steady rise of Anme Group!

The rise of overseas warehouses is not just an opportunity

In 2015, when we were still a commission-based operation company, we sent an executive team abroad for on-site investigation for the first time. At that time, we realized that overseas warehouses were a very good business opportunity. Moreover, in terms of warehouse management, costs, and last-mile prices, Anme also had advantages.

After returning to China, the group immediately formed a dedicated overseas warehouse team and began the construction of overseas warehouses in a project-based manner.

That same year, the Amazon platform began to explode in China. Unlike platforms like eBay, Amazon adopted the FBA (fulfillment by Amazon) logistics model with its own warehouse.

This brought significant changes to the ecosystem and landscape of China's e-commerce logistics industry. In terms of operations and management, they all needed to bear considerable pressure. Under the influence of multiple factors, third-party overseas warehouses迎来了 development opportunities. At that time, the goods in overseas warehouses were mainly small items, and domestic sellers rarely had the concept of stocking overseas. Most adopted direct shipping mode, and the weight of the goods seriously affected logistics costs and also influenced sellers' selection strategies. With the promotion of the FBA warehousing and distribution model, we realized that the overseas warehouse model has strong advantages in terms of exchanging space for time and improving the average order weight of orders.

Sellers with their own overseas warehouses no longer had obvious advantages in logistics at the overseas warehouse level. Moreover, when sellers built their own overseas warehouses, they needed to bear funds and other factors.

In the future, overseas warehouses will not stop here

To some extent, the supply chain disorder after the pandemic will usher in a revolution in cross-border logistics in a short period of time. Such as capital and policy investment in the logistics industry, shipping companies building new ships, port expansions, etc. The overseas warehouse model will also continue to be optimized in the future. The future development direction of overseas warehouses:

1、One-stop customized service

    The diversification of service products requires that the logistics supply chain should not be limited to simple models such as consignment and card dispatch, but should develop towards a customized comprehensive service direction.

    This year, we will carry out a comprehensive and systematic upgrade in FBA logistics products, headhaul services, and tailhaul channels. At the same time, we will open a customer service channel online to provide customers with a better service experience and enable us to grasp the real needs of customers in a timely manner.

    2、Strive to move towards automation and digitalization

      Compared with the intelligent warehouse and distribution centers of domestic logistics leaders, the intelligentization of warehouse and distribution centers for cross-border e-commerce is still in its infancy. In the future, overseas warehouses will invest in intelligent equipment and use technological power to change the traditional labor-intensive picking mode, transforming from the "person to goods" mode to the "goods to person, orders to person" mode, liberating logistics from the reliance on human resources, completely solving the pressure of overseas personnel management and the difficulty of warehouse management, improving customer service efficiency, and better serving customers.

      The group's development to date has been supported by the favorable trade environment of China and the United States. Just as the founder said, "Opportunities are reserved for those who are prepared. We only need to consolidate the foundation, and the rest will wait for the wind to come." Finally, I wish everyone a successful 2023 and continued high sales!